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Brand
Purpose
Compass

Brand Purpose Compass is an innovative and unique tool developed by Leef Je Merk in collaboration with InmensGrow.com. This compass can be the pivot point to change culture, engage people and select the right people for the job.
Finally, the compass is a guide and tool to optimize all brand touchpoints. The company will become a congruent and trusted brand, exposing a consistent message and spirit to all stakeholders.

The process is divided into 3 separate stages. The first 'create a compass' can be done easily with your leadership team in 3 workshops. This composed purpose compass can be used for branding, strategy and brand positioning. When you want to connect and align your people with the brand, enhance engagement and strengthen your proposition we can walk the line together and hop to stage 2 and 3; Living and selling the brand.!

Stage 1: Create Compass

Stage 1: Create Compass

Stage 1: Create Compass

Om de strategische richting en purpose en om te bepalen welke energie er nodig is om het doel te halen is het van belang hoe de organisatie waarneemt en beslist en hoe ze dat in de toekomst wil doen.

De strategie en waardepropositie die nodig is om de doelen te halen hangt in hogemate samen met de purpose van de organisatie.

Hoe de organisatie haar purpose wil realiseren en waarden en talenten hier voor nodig zijn wordt duidelijk als we met het organisatiekompas aan de slag gaan.

Doelen
De hogere en gedeelde doelen van de organisatie gaan over helpen, service, welzijn en op een goede manier helpen.

Talent
‍Het talent van de organisatie is dat ze gericht is op nu, dat ze gevoelens belangrijk vindt en dat ze bij voorkeur gestructureerd en op anderen gericht werkt.

Karakter
‍‍De organisatie is gericht op actie en op anderen en heeft een helpend karakter.

Waarden
De waarden van de organisatie weerspiegelen haar altruïstische aard. De organisatie vindt relaties en welzijn belangrijk.

Maar de grote kracht van het kompas is dat het karakters en rollen van mensen verbindt met wie het bedrijf wil zijn.

Alle medewerkers worden uitgenodigd om hun talent te benutten en uitgedaagd om maximaal bij te dragen aan de purpose en identiteit van het bedrijf.

Discovery
‍Mensen die graag scherpte aanbrengen

Excellence
Mensen die veel kansen zien

Heroism
Mensen die het willen laten werken

Altruism
‍Mensen die graag mensen helpen

purpose
altruism
Talent
Doelen
Karakter
Waarden
Discovery
Heroism
Product
Leadership
   
Operational
Excellence
Customer
Intimacy
Founder
Mentality
1
1
Current
Reality
Brand
Journey
Possible
Rational
Relational
Present
Excellence
Altruism
We Are
We Can
We Believe
We Want


Brand Purpose
Compass

Brand Purpose Compass is an innovative and unique tool developed by Leef Je Merk in collaboration with InmensGrow.com. This compass can be the pivot point to change culture, engage people and select the right people for the job. Finally, the compass is een guide and tool to optimize all brand touchpoints.

Stage 1: Create Compass

A. Direction of purpose

Together and in an objective manner you will you discover the supreme end of your company's endeavour. The old Greek called it Telos; the end goal and purpose that will only be reached by using the full potential of the people and things.

B. Identify your North Star

As soon as the direction of purpose is clear, the disired character and nature of the company can be identified. The desired character can be visualized by the team and become the North Star for the organization.

C. The brand journey

The mentality of the founder and the current nature of the team and brand are relevant checkpoints to identify the way to go.

D. Your own and unique compass

Our ‘purpose profiler’ generates automatically a validated, first and congruent version of the purpose compass. In a creative workshop you will find the words to express the uniqueness, values and ambition of your organization.

Ready to guide you

The sole compass is a foundation for brand positioning, corporate story telling and visual branding but first and foremost the compass is the central key to refresh the culture, execute your strategy and live the brand.

Stage 2: Connect people

Together we will have a closer look at the true nature and preferred behavior of the people. We will connect this to the business purpose and desired brand positioning . Everybody has to find the answer to one a simple question: "What can I do to contribute to our purpose and live the brand?"

Stage 3: Live the brand

Putting the purpose compass in the center and project it's spirit on all key touchpoints total consistent branding will be assured. All employees will be connected, direct or indirect, to a key touchpoint and start to work to refresh the brand and business together.