Brand Purpose Compass is an innovative and unique tool developed by Leef Je Merk in collaboration with InmensGrow.com. This compass can be the pivot point to change culture, engage people and select the right people for the job. Finally, the compass is een guide and tool to optimize all brand touchpoints.
Stage 1: Create Compass
A. Direction of purpose
Together and in an objective manner you will you discover the supreme end of your company's endeavour. The old Greek called it Telos; the end goal and purpose that will only be reached by using the full potential of the people and things.
B. Identify your North Star
As soon as the direction of purpose is clear, the disired character and nature of the company can be identified. The desired character can be visualized by the team and become the North Star for the organization.
C. The brand journey
The mentality of the founder and the current nature of the team and brand are relevant checkpoints to identify the way to go.
D. Your own and unique compass
Our ‘purpose profiler’ generates automatically a validated, first and congruent version of the purpose compass. In a creative workshop you will find the words to express the uniqueness, values and ambition of your organization.
Ready to guide you
The sole compass is a foundation for brand positioning, corporate story telling and visual branding but first and foremost the compass is the central key to refresh the culture, execute your strategy and live the brand.
Stage 2: Connect people
Together we will have a closer look at the true nature and preferred behavior of the people. We will connect this to the business purpose and desired brand positioning . Everybody has to find the answer to one a simple question: "What can I do to contribute to our purpose and live the brand?"
Stage 3: Live the brand
Putting the purpose compass in the center and project it's spirit on all key touchpoints total consistent branding will be assured. All employees will be connected, direct or indirect, to a key touchpoint and start to work to refresh the brand and business together.